GeoActive Group USA | Austin, Texas
The global Technology, Media and Telecommunications (TMT) marketplace was very eventful during the past year. The vast majority of TMT sector product and service marketers have experienced both great challenges and unprecedented new opportunities in 2011. That being said, I've selected a few stories from the Digital Lifescapes archive that I believe are noteworthy, from a marketing practices point of view -- both in retrospect and a forward-looking perspective. Spending on Under-Performing Ads is Still Foolish...
As the holiday season approaches, I'm thinking that the post-PC era marketplace actually incorporates several potential options, depending upon the user's primary application needs. It includes instant-on media tablets, enhanced eReaders and Chromebooks. That said, there's still the wildcard -- the emergence of a quick-start, lower-cost, and purpose-built Ultrabook PC segment that could further fragment the market. via dhdeans.blogspot.com
Transmedia: Toy Story Morphs into a Video Game Like Star Wars’ Anthony Daniels (C3PO) before them, the original screenwriters of Toy Story, and wordsmiths behind Activision’s forthcoming game/toy hybrid Skylanders: Spyro’s Adventure, have dismissed 3D as being a gimmick. That is why, in terms of new entertainment technologies, the screenwriting duo have turned to video games like Skylanders rather than 3D movies. “The [...] Continue Reading via feedproxy.google.com
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Technology, Media, Telecommunications | Transmedia, Crossmedia, Multimedia
Transmedia Newswire - cross-media communications and digital multimedia
Economic Incentive for Telecom Infrastructure Investment http://ping.fm/tFbKG
Web-Enabled Consumer Electronics Upside Potential http://ping.fm/VRqER
IPTV Investment Data, as OTT Video Gains Customers http://ping.fm/CoCun
David H. Deans is the Senior Partner of Deans & Associates, and the founder of GeoActive Group USA - http://geoactivegroup.com
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